Our Team

KEEN San Francisco is a volunteer-run, nonprofit, 501(c)(3) organization led by an executive director and governed by a Board of Directors comprised of parents, volunteers, business people and community leaders. The board directs KEEN’s operations, charts its direction, spearheads fundraising events, and ensures that KEEN stays focused on its core mission. KEEN San Francisco is an LLC, and, together with its sister affiliates, falls under the umbrella of KEEN USA.

STAFF

Melissa Rushefski

Executive Director

Melissa Rushefski is a wellness educator who specializes in working with young people with disabilities and their families. She believes that lasting health and well-being arise from a spirit of self-worth and belonging. Throughout her career, Melissa has supported many courageous individuals to develop meaningful relationships with themselves...

SeBryna Moreno

KEEN SF Inclusion Specialist

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BOARD OF DIRECTORS

	Eileen Quan President Senior Director of Analytics, 2U Eileen joined the San Francisco Board of Directors in July 2017. She regularly coaches the KEEN SF Sports and Yoga session and enjoys spending time interacting with and making sure our athletes are having fun. She currently serves as President of the Executive Board. Eileen holds an MBA from University of North Carolina, Kenan-Flagler... ...read more...
	Joey Soriano Secretary Head of Local Marketing at Opendoor ... ...read more...
	David Bausman Treasurer Principal and Senior Client Advisor, Bessemer Trust Mr. Bausman is Senior Client Advisor at Bessemer Trust. In this role, he leads a team responsible for providing clients with proactive, highly personalized advice across Investment Management, Wealth Planning, and Family Office Services. Prior to rejoining Bessemer, David was Vice President at Brownson, Rehmus and Foxworth, responsible... ...read more...
	Jay Kloepfer Executive Vice President and Director, Callan Associates, Inc. Jay joined the Board in 2009. He is an Executive Vice President and Director for Callan Associates, Inc., an investment consulting firm serving the pension, endowment and foundation market. Jay oversees Callan’s Capital Markets, Hedge Fund and Private Markets research groups. Jay joined Callan in 1998, sits on the management committee and is a... ...read more...
	Sonia Martin Office Managing Partner Dentons Sonia Martin is a partner in Dentons' Litigation and... ...read more...
	Katie Zigelman Head of Operations & Client Services, Spectrum Labs, Inc. Katie has been volunteering with KEEN since 2016, first in NYC and now in San Francisco. She is a regular coach at the KEENquatics program and is now joining the Executive Board. Katie holds a BA in Journalism and Economics with a minor in American Sign Language from Northeastern University. She started her career working in digital... ...read more...

ASSOCIATE BOARD

	Kaitlyn Ethridge Co-President Elementary School Teacher, Richmond School District Kaitlyn coaches in many KEEN programs. She loves bonding with the kids and getting to know them. She joined the Associate Board to help KEEN accomplish its mission of providing free exercise programs for children with special needs... ...read more...
	Joshua Speros Co-President Innovation Manager at BASF Josh is originally from Wisconsin and received his bachelor’s degree in chemistry from the University of St. Thomas in Saint Paul, Minnesota. He then attended the University of Minnesota to obtain his Ph.D. in the same field. In 2013 he began his professional career as a research scientist working for BASF in Michigan. His job brought him to... ...read more...
	Cynthia Chen Cynthia moved to The Bay Area in 2013 after being tired of all the sunny weather Los Angeles had to offer. With a love for water, she was attracted to KEENQuatics and quickly took on the volunteer coordinator role. This is her 4th season with KEEN! Cynthia currently works in the wine business and has held various roles in the retail industry... ...read more...
	Nikki David Lead Designer at Stealth Venture Labs Nikki has been passionate about community service her whole life, both volunteering with and serving on the boards of multiple volunteer organizations. She has done everything from mentoring foster youth to working in homeless shelters to running... ...read more...
	Max Feinberg Student Dentist at the UCSF School of Dentistry Max was born and raised in sunny Scottsdale, Arizona. He graduated with a bachelor’s degree in Psychology from Arizona State University. After college, he moved to San Francisco and is currently a 2023 candidate in the D.D.S. program at UCSF. Outside of school, he enjoys the outdoors where he loves to hike at Baker Beach and... ...read more...
	Melissa Guerrero Account Director, R2C Group Born and raised in New York, Melissa has now made San Francisco her new home. She has over 12 years of Global advertising... ...read more...
	Hudson Liao Senior Director, Mentorbox Hudson first got involved with KEEN when a friend of his requested to volunteer as a birthday activity. He was hooked to KEENquatics immediately and has been an avid coach since 2010. In fact, he plans every month around this session! Hudson is a San Francisco native, born and raised. He attended UC Davis, double majoring in Economics and... ...read more...
	Gino Manieri Special Education Teacher -- SFUSD Gino is a special education teacher in San Francisco. He has a background in adaptive recreation and has worked with people with disabilities across the country. He believes that recreation is an integral part of the human experience... ...read more...
	Roni Owyang Student Physical Therapist, UCSF/SFSU Doctor of Physical Therapy Program As a student physical therapist, Roni understands the importance of movement and exercise. She also has a passion for working with children which stems from previous experiences as a camp counselor and after school program teacher. Hoping to impact the community in a meaningful way, Roni began to search for youth-focused volunteer experiences... ...read more...
	Anna Rulloda Technical Program Manager at Twitter Anna discovered KEEN after moving to San Francisco in 2019. Prior to coaching with KEEN... ...read more...