Our Team

KEEN San Francisco is a volunteer-run, nonprofit, 501(c)(3) organization led by an executive director and governed by a Board of Directors comprised of parents, volunteers, business people and community leaders. The board directs KEEN’s operations, charts its direction, spearheads fundraising events, and ensures that KEEN stays focused on its core mission. KEEN San Francisco is an LLC, and, together with its sister affiliates, falls under the umbrella of KEEN USA.

STAFF

Melissa Rushefski

Executive Director

Melissa Rushefski is a wellness educator who specializes in working with young people with disabilities and their families. She believes that lasting health and well-being arise from a spirit of self-worth and belonging. Throughout her career, Melissa has supported many courageous individuals to develop meaningful relationships with themselves...

SeBryna Moreno

KEEN SF Inclusion Specialist

...

BOARD OF DIRECTORS

	Eileen Quan President Director of Analytics, Trilogy Education Services Eileen joined the San Francisco Board of Directors in July 2017. She regularly coaches the KEEN SF Sports and Yoga session and enjoys spending time interacting with and making sure our athletes are having fun. She currently serves as President of the Executive Board. Eileen holds a BS in Electronic Journalism from University of Oregon.... ...read more...
	Joey Soriano Secretary Head of Lifecycle Marketing, Opendoor ... ...read more...
	Jason Kiss Treasurer Director of Wealth Management, Aspiriant While pursuing an MBA, Jason discovered and maintained an interest in investing. When he moved to the United States from Canada, he began working with individuals and families to enhance their financial wellness. For him, a fulfilling day at work is spent helping clients define goals for their wealth and guiding them through the ever-changing... ...read more...
	David Bausman Principal and Senior Client Advisor, Bessemer Trust Mr. Bausman is Senior Client Advisor at Bessemer Trust. In this role, he leads a team responsible for providing clients with proactive, highly personalized advice across Investment Management, Wealth Planning, and Family Office Services. Prior to rejoining Bessemer, David was Vice President at Brownson, Rehmus and Foxworth, responsible... ...read more...
	Anne Huffsmith General Counsel, Nakedwines.com, Inc. Anne joined the Board in May 2018, after attending several KEEN SF volunteer and fundraising events. She’s honored to be a part of an organization that contributes so much to the community and looks forward to helping the organization grow. Anne grew up in Napa and attended U.C. Berkeley as an undergraduate, where she earned a degree in... ...read more...
	Jay Kloepfer Executive Vice President and Director, Callan Associates, Inc. Jay joined the Board in 2009. He is an Executive Vice President and Director for Callan Associates, Inc., an investment consulting firm serving the pension, endowment and foundation market. Jay oversees Callan’s Capital Markets, Hedge Fund and Private Markets research groups. Jay joined Callan in 1998, sits on the management committee and is a... ...read more...
	Bonnie Lau Partner, Morrison & Foerster LLP Bonnie’s practice focuses on antitrust and unfair competition class action litigation in federal and state courts. She is an experienced class action litigator focusing on unfair competition, competition and antitrust, RICO, intellectual property, insurance, patent, and complex commercial disputes. Bonnie has successfully defended dozens of... ...read more...
	Sonia Martin Office Managing Partner Dentons Sonia Martin is a partner in Dentons' Litigation and... ...read more...
	Katie Zigelman Head of Operations & Client Services, Spectrum Labs, Inc. Katie has been volunteering with KEEN since 2016, first in NYC and now in San Francisco. She is a regular coach at the KEENquatics program and is now joining the Executive Board. Katie holds a BA in Journalism and Economics with a minor in American Sign Language from Northeastern University. She started her career working in digital... ...read more...

ASSOCIATE BOARD

	Kaitlyn Ethridge Co-President Elementary School Teacher, Richmond School District Kaitlyn coaches in many KEEN programs. She loves bonding with the kids and getting to know them. She joined the Associate Board to help KEEN accomplish its mission of providing free exercise programs for children with special needs... ...read more...
	Joshua Speros Co-President Innovation Manager at BASF Josh is originally from Wisconsin and received his bachelor’s degree in chemistry from the University of St. Thomas in Saint Paul, Minnesota. He then attended the University of Minnesota to obtain his Ph.D. in the same field. In 2013 he began his professional career as a research scientist working for BASF in Michigan. His job brought him to... ...read more...
	Gabriel James Moynihan Vice President Healthcare Investor, Gryphon Investors Gabe became involved with KEEN through his interest and passion for working directly with children with disabilities. Having founded a non-profit focused on engaging special needs children with mentors to participate in summer camps, he saw how great of an impact one can have on the kids and how much fun it can be for everyone involved. ... ...read more...
	Max Feinberg Student Dentist at the UCSF School of Dentistry Max was born and raised in sunny Scottsdale, Arizona. He graduated with a bachelor’s degree in Psychology from Arizona State University. After college, he moved to San Francisco and is currently a 2023 candidate in the D.D.S. program at UCSF. Outside of school, he enjoys the outdoors where he loves to hike at Baker Beach and... ...read more...
	Cynthia Chen Cynthia moved to The Bay Area in 2013 after being tired of all the sunny weather Los Angeles had to offer. With a love for water, she was attracted to KEENQuatics and quickly took on the volunteer coordinator role. This is her 4th season with KEEN! Cynthia currently works in the wine business and has held various roles in the retail industry... ...read more...
	Melissa Guerrero Account Director, R2C Group Born and raised in New York, Melissa has now made San Francisco her new home. She has over 12 years of Global advertising... ...read more...
	Hudson Liao Senior Director, Mentorbox Hudson first got involved with KEEN when a friend of his requested to volunteer as a birthday activity. He was hooked to KEENquatics immediately and has been an avid coach since 2010. In fact, he plans every month around this session! Hudson is a San Francisco native, born and raised. He attended UC Davis, double majoring in Economics and... ...read more...
	Gino Manieri Special Education Teacher -- SFUSD Gino is a special education teacher in San Francisco. He has a background in adaptive recreation and has worked with people with disabilities across the country. He believes that recreation is an integral part of the human experience... ...read more...
	Roni Owyang Student Physical Therapist, UCSF/SFSU Doctor of Physical Therapy Program As a student physical therapist, Roni understands the importance of movement and exercise. She also has a passion for working with children which stems from previous experiences as a camp counselor and after school program teacher. Hoping to impact the community in a meaningful way, Roni began to search for youth-focused volunteer experiences... ...read more...
	Anna Rulloda Technical Program Manager at Twitter Anna discovered KEEN after moving to San Francisco in 2019. Prior to coaching with KEEN... ...read more...
	John Smith Firefighter, San Francisco City and County John got involved with KEEN though SF Giving Tree in 2014 and hasn't looked back since. Born and raised here in the Bay Area, he wanted to give back to the community that helped shape him. John graduated from the University of Hawaii in 2009 with a major in Communications and was able to pursue a professional basketball career in Asia and... ...read more...